This design studio uses black backgrounds with a muted peach shade for its text. This understated look contrasts the brightly coloured animated shapes that gently float across the screen.
These moving shapes recur throughout the website. Their neon shades and random shaping are for the most part not recognisable as any familiar objects. This very much gives the impression that we are looking at a work of design, where thought has been put into every shape, quite possibly beyond the scope of the viewer’s understanding. All we know is that we are looking at the work of designers, with meaning that might elude us due to their seeming complexity.
For call to action sections, such as the contact page, bright colours are taken away and replaced with a more conventional photo of a team member.
This wine producer eschews the understated look of most product pages, and instead is an explosion of layered colours and images.
A warm shade of yellow is reminiscent of sunlight and hazy weather, while the verdant greens remind the user that nature is a central theme of the business.
Black and white Python-esque imagery contrasts with the warm shades of the backgrounds, as well as the tropical, exotic imagery.
When buying online, shoppers have become accustomed to minimalist layouts, few colours, and linear product listings. With highly stylised fonts, as well as slightly psychedelic warm tones and patterns, this site by all means should not ‘work’. Yet it does.
Ree Drummond’s carefully crafted image as a country gal is reflected in her site’s choice of colours. The slightly twee pinks, reds, and blues of the flowers in the header are reminiscent of a country living room, as is the muted green that resembles slightly faded wallpaper.
The background textured yellow would also not look out of place in a Southern drawing room (or kitchen, given that this is predominantly a recipe site). Yellow, as well as being a bright, friendly colour, is often used in fast food logos. According to Stellen Design, yellow is a colour often intended to evoke hunger, as is red. The Pioneer Woman site uses this yellow throughout, as well as the red lettering of the logo and nav links.
In the fashion section, we see a light teal shade that contrasts with red and light coloured flowers, again reminiscent of wallpaper. The colours in this context are feminine and cheery, and while blue is often labelled a cold colour, here it is warm and inviting.
